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Showing posts with label MLS EXPANSION. Show all posts
Showing posts with label MLS EXPANSION. Show all posts

Sunday, September 28, 2014

MLS breaks all-time sellout games record in 2014

Photo Getty Images

MLS fans were greeted by an interesting and welcome piece of news this morning. The league had its record-breaking 113th sellout game this season after the Toronto-Portland game. This is significant progress for the league and one that has been coming for a while now.

In 2007 MLS acquired its first bona fide international supertar in their prime: David Beckham. The pop culture icon transcended the game and MLS got a boost in attendance figures given the many sellouts at the Galaxy's stadium and throughout the country. This very blog site came into being as a way to track attendance per team in percentage number and median figures.

So what changed for MLS this year? Two factors: the World Cup and recruitment of American internationals in their prime. Such is the case with repatriated Michael Bradley (Toronto) and Jermaine Jones (New England). The marketing has been superb and more focus has been placed on player development and quality skill on the pitch.

Will this trend continue? Likely. With the expansion to new markets with NYCFC in New York and its superstars in Frank Lampard and David Villa, as well as Orlando City with Kaka, the upswing in attendance should remain. True, expansion might thin the league up a bit in terms of talent due to expansion drafts but quality players in academies are waiting to take over the ranks.

So now the league is breaking attendance without David Beckham, which means it's no longer novelty. In short, this is a good time for MLS. It's a good time for the fans and it's further proof that the game is here to stay.

Wednesday, March 19, 2014

MLS falters again in the Concacaf Champions League with Galaxy's loss to Tijuana

Photo credit: Concacaf
It's not old news that an American team gets eliminated in the knockout round of the Concacaf Champions League. Tonight it was the LA Galaxy's turn at the hand of heavily-talented Xolos of Tijuana. The team was doomed from the start.

The reason the team lost wasn't as much by the defense but for the lack of result at home at the StubHub Center. A win by at least two goals would have been enough for the LA squad. And this is a point that Sporting KC will also have to contend when they face Cruz Azul on their return match.

It is sad to realize that the league still has ways to go to catch up with other leagues on the international level. Let's remember that Xolos elected not to play with their "full" squad and that their replacements are that much more talented in a very deep pool of players. Hopefully the Galaxy can begin to remedy this with Galaxy II in coming years.

Clearly, the influx of talent into the league from the international sphere with players like Defoe, Henry, Dempsey and Bradley is quite impressive, but this is only skin deep. If the league trully wants to compete then it will have to flex more of a financial muscle and not just on two to three players per team. And yes, that could be a problem too, given the fate of NASL and the impending dilution of talent due to the almost perennial expansion of MLS. But we know that it is an imperative for Garber and many American soccer fans to excell in their continental tournament if the league is to become trully exceptional in our lifetime. 

Saturday, February 8, 2014

MLS back in Miami

Photo credit: Fox News Latino
 
Last week it was announced that Major League Soccer would be returning to the Miami area, thanks to ownership by David Beckham and, possibly, Bolivian billionaire Marcelo Claure, founder of the Miami-based wireless distributor Brightstar Corporation, and the “American Idol” producer Simon Fuller. The team would start play in 2016 or 2017 with the latter being more likely.

Back in 1998 we got the welcome and expected news that MLS would be expanding to Miami with the Miami Fusion. It was a logical step given the diversity in the city and the importance of the sport for various sectors of the population. Miami Fusion was strategically contracted by the league in 2001.

For many years Miami has been a particularly difficult market for sports, let alone for soccer. One of the keys, it seems is the location of the stadium. Lockhart Stadium in Fort Lauderdale, where the Fusion played, was too far for the likely target population to come in large enough numbers. Becks and company will need to take this into consideration.

But Mami brings many things to the game. Proximity to Latin American and Caribbean nations has made this a vibrant gateway city and its location makes it perfect for international matches and player development. Indeed, one can argue that the talent exists in the streets of the city and waiting to be discovered.

David Beckham will bring name recognition as an owner. His contract with MLS as a player in 2007 had a clause in it that provided Becks with a discount on a franchise, should he ever be interested in having a team in the league. Can he work some magic to get this team going?

Another thing the former England captain will have is an ability to attract top talent and to lobby for an expansion of designated players. One can imagine a 4-5 designated player team, perhaps with one or two of those being reserved for American stars. Star power is what attracts in Miami, much like LA. This is where the future lies for Beckham and the sunshine city. So, MLS, welcome to Miami and bienvenido to Miami.


Thursday, August 1, 2013

Is 24 teams too much for MLS?

Photo credit: MLS
 
Yesterday American soccer fans received an interesting bit of information about the future of the game in this country: Major League Soccer was looking to add 4 more teams to the league by the year 2020. Is this a good idea?

Let's think back to the year 1981. The league in which Pele and Beckenbaur played expanded to 24 teams in 1979. After 3 years with an expanded field of teams at 24, the North American Soccer League (NASL) contracted to 21 teams, then 14, 12 and finally to 9 in 1984. After that, the league folded and pieces of soccer were played in smaller venues with very little attention by most of the population.

The reason NASL failed was mostly due to the superclub Cosmos earning most of the attendance and poor planning in the expansion to new venues that weren't carefully analyzed for potential followers of the sport, a lack of the necessary funds, stadiums and coverage. Very few teams made it on the air and Americans lost interest in what was always considered a fringe sport.

Is all of this true today? No. But all the pieces aren't there yet either. Early in the 2000s, both teams in Florida (Tampa and Miami) folded and the league remained at 10 teams until the entrance of Real Salt Lake and Chivas USA in 2005. To this day, teams like Columbus, New England, Chivas and Dallas trail the league in attendance and attention, even when they are playing well. And even though some may argue for better management, these clubs should show more progress off the pitch in order to warrant an increase in the number of teams in the league.

There are success stories for sure. Kansas City has seen a tremendous resurgence with new leadership, a new stadium and great player development. Houston's BBVA stadium also allowed for the team to continue with its strong attendance numbers. Then there is Cascadia with Seattle and Portland's sellout crowds for every game. Soccer never left those cities and is here to stay for the long term.

Television coverage is also at an all-time high with the addition of NBC Sports Network and continuing coverage from ESPN and Univision. It is still rare, however, to see matches in non-cable networks like other sports enjoy, although national team coverage has grown through FOX and NBC. This, perhaps, is the next big thing the league has to do. Right now, realistically, this is not financially suitable for most networks due to the reach and requirement of other competing sports. 

If teams such as Orlando and markets like Miami or Baltimore are able to get enough ground support then this could work out, especially if soccer specific stadiums are added. This, most of all, is the key economic component, for rental of bigger football or baseball stadiums drain capital from ownership.

There is also a question of players. Can the US produce good, quality individuals? It can but with a good reserve league and a full suite of academies at all levels for all teams. College soccer can only do so much. Foreign stars are also difficult to acquire in their prime while the league fails at international tournaments and most stars want to be in New York or LA, something akin to what occurred with the NASL. These are cosmetic, societal problems to deal with that make an addition of 24 teams more complicated.

Ultimately, if the concerns above can be addressed properly and in a timely manner, increasing the field of teams to 24 could work to enhance the sport in America and also to increase player quality and perhaps propel the national team to greater heights. Truthfully, the best course of action would be to enact a promotion/relegation procedure to the league, but this remains economically unfeasible for at least a couple of decades.

Wednesday, May 22, 2013

New York's second MLS team arrives

Photo credit: MLS

New York City FC will be MLS's 20th, and most expensive franchise. After 17 years of trying, the league finally achieved their goal: a second team in the New York metro area. Instead of dwelling on details better covered in other pages, I will instead devote this post to the significance of the club and what it may mean for the league and players in this country.

The New York area is home to around 19 million people. Just driving through there you get a sense of the enormity of the population, not to mention its worldly inhabitants. You can hear a dozen languages at every street corner. Thus, New York acquired multiple teams in every sport, including big names like the Giants and Jets in American football and the Yankees and Mets in Major League Baseball. So why should soccer be any different?

At one point it was thought that the New York Cosmos would come back to the big scene. What with the inclusion of Pele as a backer and managing by Giovanni Savarese and Carlos Llamosa. But Dom Garber and MLS directives were very good at keeping the secret about who would build the team, what it's brand would be and where they would play.

Enter Manchester City and the New York Yankees. Suddenly a big name in soccer and a major brand in world sport enter the scene and establish the team. Significant, because although other squads have "training" sessions with big teams (Real Madrid with Real Salt Lake), and Chivas Guadalajara might consider Goats USA to be their satellite team, adding a European squad and the Yankees is much more impressive. The cost alone, at $100 million, benefits the league and players and sets the stage for even more greatness in the American soccer scene.

So how do we take this latest step in MLS? The league has proven that it has what it takes to build new teams and followers. One must only look at the Pacific Northwest, the Canadian teams, the new stadiums being built and the crop of homegrown players and big name stars. A second New York team adds a subway derby, a cross-town rivalry better than Chivas-Galaxy ever was. In fact, Chivas might re-brand and/or move out of the city. In reality, capitalizing on the Mexican population and the biggest brand in Liga MX wasn't enough to maintain attention or build a bigger fan base. New York FC must learn from this. They should have their own stadium and bring big name players. And maybe, just maybe, Red Bull Arena and the NYCFC stadium might sell out every match the way the Sounders and Timbers do.

Tuesday, November 20, 2012

The Beckham Experiment Worked

Photo credit: AP

During the winter of 2007, the soccer world was shocked when it was announced that David Beckham would be joining Major League Soccer later that year. Although there had been hints of this eventually occurring near the twilight of Beckham's career, the sudden shift towards one of the up-and-coming markets in the world was nonetheless astounding. At just 31, Beckham remained in his prime to help the league get to new levels.

The English midfielder joined the LA Galaxy later in the summer, after a buzz was created around the league and the country. Even CNN had him on their front page when he announced his move. And Victoria Beckham (the Spice Girl) made a reality show about moving to America. The glam was here to stay.

On the pitch, things were different. Becks was plagued with injuries early on in his first games for the Galaxy, and would not show up at some of the games. This was besides the fact that every single MLS stadium was full for every Galaxy game, and most Galaxy games had been moved to the end of the season to maximize on the hype.

But did Beckham really change the league and the sport in the US? Yes, definitely. First, a new type of player was added to the choices for MLS teams. The Beckham rule, it was called, and it meant that teams were allowed to have one player beyond the MLS salary cap. Enter Cuautemoc Blanco for Chicago, Denilson for Dallas, Juan Pablo Angel for New York. Just like that, stars in their prime were coming to MLS.

But besides the influx in world talent, the MLS brand became international and, more importantly, Americans turned to the sport once more. And this happened at the right time because new cities started to sign up to be MLS hosts. Enter Toronto FC, the first Canadian team in MLS and a first in the world, then followed the return of the San Jose Earthquakes. Next came additions to Seattle and Philadelphia, which had pursued a franchise for a long time. Finally, the Pacific Northwest entered the picture with Portland and Vancouver, and eventually Montreal. 

With the new teams came a new type of audience. They were there to see the players but they were also there to enjoy the sport. Seattle and Portland have yet to have a non-sellout in their brief history. Player academies started popping up, encouraging young talent that eventually led to a successful Gold Cup 2007, Confederations Cup 2009, and World Cup 2010. It also led to players such as Altidore, Stuart Holden, Sacha Kljestan, Eddie Johnson to jump to European teams.

But are these developments really due to Beckham. Partially, yes. The influx of media coverage, attention, sponsors, expansion money, allowed for the erection of new stadiums in major markets such as New York, as well as classic MLS teams like Houston, Kansas City, Colorado and mid-decade expansion team Salt Lake. Suddenly, new stadiums were full and money could be diverted to further player development, expansion of the DP field, and increased marketing.

Finally, let's remember that new web pages were added to the soccer internet traffic, including this very blog, and others like the now-defunct mls-rumors.net, and increased attention to professional blogs like Ives Galarcep's soccerbyives.net, Steve Goff's Washington Post page, among others.

So, did the Beckham experiment work? Yes, but it depends on how you define it. Bigger league, bigger names, better players such as Thierry Henry and Rafa Marquez, new venues, international attention, increases in player pool for the national team. And goals from Becks' signature free kick. Who doesn't like that?

So now, with word that Beckham will play his last LA Galaxy game in next month's MLS Cup final versus Houston, the league is ready to jump onto better things. Beckham is no longer necessary to fill stadiums, nor is his name a per-requisite for television coverage. The league is here to stay and with new rivalries that will keep the sport going for decades to come. So, thank you, David, for helping to grow our league and the sport in the United States.

Sunday, April 10, 2011

Portland Timbers vs Oregon State: the live experience


Yesterday I witnessed an exhibition match between the Oregon State University Beavers and the Portland Timbers. This is perhaps a long overdue post about the Timbers. Considering the fact that I will be in Oregon for at least another year and a half, it is only fitting that I support the newly-promoted team.

A little history: The Portland Timbers were a part of the North American Soccer League (NASL) that ran from the mid 70s to the ultimate folding of the team in 1982. They appeared once in the final in 1975 and lost to Tampa Bay. This team cemented soccer as a sport in the Portland area and its legacy is still present to this day. The Timbers were also resurrected briefly in the late 80s but were only around for two years. One thing to note is that that particular iteration of the Timbers had Kasey Keller in its pool of players. In 2003, the USL added the re-christened Portland Timbers as an expansion side and were relatively successful both on the pitch and in the stands. The team averaged over 8,000 fans in 2008. This success, along with investor Merrit Paulson and support from the city of Portland, allowed for the Timbers to become MLS' 18th team.

The current Timbers squad boasts players like Kenny Cooper (US Men's National Team player during 2010 qualifiers), MLS Draft 1st round pick Darlington Nagbe, former US national team goalkeeper Troy Perkins, Jack Jewsbury and Sal Zizzo (played in Spain and Germany). Their home is Jen-Weld Field (formerly PGE Park). Their rivalry with the Seattle Sounders dates back to the NASL and USL teams, making for a potent Northwest derby.

In yesterday's game, it was clear who the professional team was. Although there were plenty of misses, the Timbers controlled the pace of the game and had the larger share of goal chances. Darlington Nagbe was particularly impressive (scored the lone goal), as was Kevin Goldthwaite in the back line. Ryan Pore also had a good game and reserve goalkeeper Guppy should be a good option if the team requires his presence later this season.

It was an intimate experience at OSU's Patrick Wayne Valley Stadium, with the stands full of a mix of students and Portland Timbers fans. Granted, there was only one side of the field with bleachers, but it was accessible and free nonetheless. The Timbers Army (fan club) was loud in its chants and drums and made the experience much more enjoyable. It was a 1 - 0 win for the visitors but the Beavers played well. This, after all, was where Danny Mwanga (1st overall MLS draft pick of 2010) played during college.

Another interesting part of the game came from listening to conversations among fans on the bleachers. They ranged from "I miss playing the game," "I like the European style," "this game is being played with FIFA rules," "Timbers are a new team in MLS." Some were familiar with soccer, others were just there with their friends. It became clear, however, that there is a deep soccer culture in this region of North America and that Portland is indeed ready for professional soccer. I hope to attend a few matches myself and you can expect more blog posts about those games. Go Beavs! Go Timbers!