The EPL is back and America is loving it

Image: author

It's here. England's Barclays Premier League began this weekend with high expectations amongst American fans. NBC Sports Network had it on and so did Mun2. Social media was alive and Manchester United faithful were upset on both sides of the Atlantic.

If we start with big names like Manchester United and Arsenal, then you're likely to have heard of them even if you don't watch the sport. Why?

Take the summer friendlies. Manchester United sold out football stadiums in Washington DC and Ann Arbor. Ann Arbor? Ok, so Real Madrid was playing too, but Ann Arbor?

And here's why. Manchester United has flexed its considerable marketing muscle in a country that is easily swayed by the market. Throw in the fact that they also have Mexico's Chicharito Hernandez and it's a perfect potion for soccer madness.

Take the International Champions Cup friendly in Washington between Manchester United and Inter Milan. Over 60,000 fans, most dressed in red. All around me there were Manchester United chants in the stands, English accents, cheering for Wayne Rooney. 

And then it got more interesting.  The chants morphed into "I Believe That We Will Win!" Sound familiar? It should, because that was the US National Team's game chant at the World Cup. And then there's the fact that Chicharito came in as a sub and the stadium exploded. In front of me I had a large contingent of fans cheering only for Chicharito.

The Premier League has broken into the mainstream networks. You will see NBC carrying prominent matches on a Sunday morning slot. You will also see Frank Lampard, former Chelsea man, suiting up for New York City FC next year.

And it doesn't stop there. Premier League teams know American marketability. Arsene Wenger chose to play 17-year old Geidon Zelalem in a friendly versus the New York Red Bulls possibly because he knows American fans are keen on the youngster choosing to play for Team USA instead of Germany in the near future. Tottenham Hotspur just signed World Cup breakout star DeAndre Yedlin from Seattle. It's no secret  that the Spurs are trying to build a fan base on this side of the Atlantic. Yedlin is a pathway for that.

Americans love drama, English accents and big money. The EPL gives you all three. Oh, and the game is pretty intense too. I've gotten comments from family members like this "I notice that it's faster and more fluid in England than in MLS." Good observation. Perhaps our folks still have some work to do.

Missed opportunity: Liverpool will find it hard to win the Premier League in 2015

Photo credit: Reuters

This was going to be Liverpool's year. All the pieces were together: Sturridge and Luis Suarez, with the latter being the poster boy for goalscoring worldwide. A tie last weekend sealed their fate.

There is talk of "next season" and "even better" but is Liverpool likely to have the same opportunity next year? Not without Luis Suarez, and he is likely to leave for a more lucrative future in the summer transfer window.

Brendan Rodgers had it. He had the team on the cusp of its first title in 24 years and bad defending at the end of the game cancelled all his work. That's how tight things can be in the world's best league.

So what can Liverpool do to win next season? Hold on to Suarez is number 1, and unlikely to occur. A replacement will be difficult to get given the price some other strikers are going for at this time. Fernando Torres won't be moving out of Stamford Bridge, according to Mourinho. Maybe an up-and-coming player that succeeds at the World Cup?

Another reason Liverpool is the resuscitation of Chelsea via serious cash to be spent by Mourinho on strikers and general reshuffling of the team. Diego Costa comes to mind. Manchester United will have a rebuilding year in which they will not participate in European tournaments, reopening the door for the once-perennial contenders.

Liverpool has a young nucleus with which to build around as well: Raheem Sterling, Daniel Sturridge and Coutinho have serious talent made exponentially more productive thanks to Luis Suarez. If Rodgers can tap on their energy and athleticism and make the right moves in the transfer market they could still be in contention, at the very least.

Liverpool missed an opportunity this year, however, with the collapse of Manchester United and Arsenal and some of the struggles Manchester City and Chelsea had.