It's here. England's Barclays Premier League began this weekend with high expectations amongst American fans. NBC Sports Network had it on and so did Mun2. Social media was alive and Manchester United faithful were upset on both sides of the Atlantic.
If we start with big names like Manchester United and Arsenal, then you're likely to have heard of them even if you don't watch the sport. Why?
Take the summer friendlies. Manchester United sold out football stadiums in Washington DC and Ann Arbor. Ann Arbor? Ok, so Real Madrid was playing too, but Ann Arbor?
And here's why. Manchester United has flexed its considerable marketing muscle in a country that is easily swayed by the market. Throw in the fact that they also have Mexico's Chicharito Hernandez and it's a perfect potion for soccer madness.
Take the International Champions Cup friendly in Washington between Manchester United and Inter Milan. Over 60,000 fans, most dressed in red. All around me there were Manchester United chants in the stands, English accents, cheering for Wayne Rooney.
And then it got more interesting. The chants morphed into "I Believe That We Will Win!" Sound familiar? It should, because that was the US National Team's game chant at the World Cup. And then there's the fact that Chicharito came in as a sub and the stadium exploded. In front of me I had a large contingent of fans cheering only for Chicharito.
The Premier League has broken into the mainstream networks. You will see NBC carrying prominent matches on a Sunday morning slot. You will also see Frank Lampard, former Chelsea man, suiting up for New York City FC next year.
And it doesn't stop there. Premier League teams know American marketability. Arsene Wenger chose to play 17-year old Geidon Zelalem in a friendly versus the New York Red Bulls possibly because he knows American fans are keen on the youngster choosing to play for Team USA instead of Germany in the near future. Tottenham Hotspur just signed World Cup breakout star DeAndre Yedlin from Seattle. It's no secret that the Spurs are trying to build a fan base on this side of the Atlantic. Yedlin is a pathway for that.
Americans love drama, English accents and big money. The EPL gives you all three. Oh, and the game is pretty intense too. I've gotten comments from family members like this "I notice that it's faster and more fluid in England than in MLS." Good observation. Perhaps our folks still have some work to do.